Logo Tee and Jeans
Now I do love a logo tee………….. so I decided to run up another to add to my collection and JUST in time for returning back to work, fresh out of Lockdown 3.0! I was inspired by brands like Balenciaga who charge astronomical prices for a small print on an oversized t-shirt. I found this Balenciaga logo tee for a whopping £365. As you may have guessed I am not afraid of spending OBSCENE amounts of money on VERY little, but items like this Balenciaga t-shirt I feel are a little too overpriced and I don’t think I could ever justify the cost of them for basically a t-shirt with a brand’s name on the front. I always look at items like this and think “could I make something similar?”. With a logo tee, the answer is usually YES! I have oodles of screen printing inks and acetate for stencils so it would cost very little. As much as I like some designer brands and what they sell, I buy their stuff because I can’t get them anywhere else……. and because I love them. I really don’t believe in buying something just for the name on the tag, there has to be something about it. In more recent years I feel brands rely on the name to sell the garment. For example, this Balenciaga tee is a plain oversized t-shirt with the brand’s logo (very little) on the front. Take me back to the time when fashion wasn’t as casual and sporty and had more about it I say. 2003 and up until 2007 is the perfect time in fashion for me and provides most of the inspiration for my wardrobe. Glamour and excess were huge and brand logos being used on everything was seen as the ultimate in good AND bad taste (Danniella Westbrooke in Burberry and Lil Kim in Gucci). This sadly changed from high fashion bad taste to chav and no one wanted the Burberry check again until quite recently. Gucci has brought back the monogram canvas HARD!!!! Although I am not a huge fan of Alessandro Michele’s new aesthetic for Gucci, (no one can quite live up to Tom Ford in my eyes) I am EXTREMELY happy the monogram is thriving and if your willing to pay the price can have a head-to-toe Lil Kim inspired look once again.
I found this oversized, extended neck t-shirt on Boohoo. It only cost £12 originally, but then it had 30% off. I loved the look of this tee, but we all know that the clothes tend to look WAAAAAY better on the site than they do in the flesh, but this t-shirt came as a surprise. I enjoy an oversized fit t-shirt from now and again and this tee is perfectly oversized. The higher neck means there is no gaping or wider fit neckline, which I despise haha. I usually find Fruits Of The Loom t-shirts a perfect fit but Boohoo does next-day delivery and the fabric was thicker and the fit more oversized, which is what I was after.
I find the key to a good logo tee is simplicity, words I don’t usually like to hear when it comes to fashion haha. I wanted to do a fun spaceship on the front with a more futuristic font being beamed out of an old-school-style flying saucer. I found the best way to make the stencil was to google ‘clip art pictures’ of whatever you want. Clip art pictures are usually quite basic and give you a good idea of how to draw the design you’re after without too much detail, and in this case I went for a flying saucer. Since the t-shirt is dark I had to use opaque ink to screen print with. Hunt The Moon is the most incredible site that sells everything you could ever need to screen print…….. they even offer a service to print stencils. I used 2 separate stencils for this design, one for everything to be printed in silver ink and another one for the yellow.
I always remember the House of Holland Spring/Summer 2009 collection ‘Sex, Lies and Volleyball’ and the Levis collaboration. I fell in love with this collection, it was soooo the 1990s, way before it was even a thing. It was inspired by the series Beverly Hills 90210. The jeans from the collaboration were covered in either a cutout or printed polka dot and I loved them. I loved how casual and interesting they looked and decided to take some inspiration from them for my jeans. I am pretty fussy with the jeans I wear and I really dislike ripped jeans (I have no issue with them on other people) I just think I am a little too old for them. I have really got on board with the idea of more interesting jeans with some texture and shape which gives them a point of interest. I ran up these ‘Van Cartier’ jeans using an old pair I was going to get shot of and cut out the letters from another old pair. I went for a pretty simple font as I thought once the edges fray the letters will be more readable in a simplistic typeface. I turned the stencil around for some of the letters so they weren’t all the same shade of blue. To sew the letters onto the jeans I unpicked the outside seam of the leg to be able to get in there. I left a 1cm gap between the stitch line and the outer edge of the letter because I wanted the letters to look a little more ‘worn’ than fresh so I washed the jeans before I used them and it did the job pretty well. The hardest part about making these jeans was moving the jeans through the sewing machine to be able to easily run the fabric under the needle without it bunching up. I used to be obsessed with these jeans in 2017. I got these oversized jeans from ASOS and had them in all 3 colours; black, dark blue and this light wash. Looking back they don’t actually seem THAT oversized but in 2017 when you’re fresh out of either a skinny or tapered jean they seemed HUGE haha.
Once the ink is dry before, and of course before you wear it, the best thing to do is to cure the ink. By curing the ink it just means you are setting the ink in place, so to speak, which should mean the ink shouldn’t run when you wash the t-shirt. Famous last words huh? Haha. I do this using a hot iron and a steamer, just to make sure. I use greaseproof paper and lay it over the printed design. It says to apply the hot iron to the print for 3 minutes, I somehow always forget to count and think it surely cannot harm leaving it on a little longer. I do make sure I am constantly moving the iron over the entire design to avoid burning it. Once I have ironed the design I like to make sure that the ink is TRUELY cured and I then steam it for a few mins. I do this from the front and from the back.
Hat - ASOS
Earrings - ASOS
Sunglasses - RayBan
Necklace - ASOS
T-shirt - Boohoo
Watch - G-Shock
Bracelet - Links of London
Jeans - ASOS
Bag - Moschino
Trainers - Converse